Eco Friendly Driver

Prius brand off-shoot

by Hilary on October 28th, 2007

I’ve heard rumors about this for almost a year now, but it doesn’t sound like the execs at Toyota are sure enough to commit. (Go figure.) From TimesOnline:

Watanabe said he would not comment on suggestions that the company would create a separate “green” brand of cars under the Prius name, in much the same way it had launched Lexus to tackle the luxury market. “We are right in the middle of developing all that,” he said.

I’m not sure if this would be good for hybrid production, or not so good. In my opinion, hybrids would be better as “the norm” not a special class of car. Better yet, as a segue to non-gasoline models. Am I just being paranoid?

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